Motion ad specimens
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Specimen catalogue № 02 — CleanRoll

Same copy.
Twenty-six different looks.

Ad creative fails for one of two reasons: the message is wrong, or the look is wrong. Most teams find out by burning three months of spend. We hand you twenty-six finished executions of the same message in twenty-six different visual systems, and let the algorithm tell you which one it wants.

Executions
26
Length
12 sec each
Format
1080×1920 · 30fps
Audio
Scored, per style
Turnaround
48 hours
01

The control

Every plate in this catalogue was cut from one product and one locked script. Not a single word changes between them. The brief, the four-beat structure, the running time and the end card are identical across all twenty-six. What changes is everything else: the material, the palette, the typographic voice, the grammar of the motion.

That is the point. When the words are held still, the only variable left is the look — so whichever plate wins, you know exactly what won.

0.0 — 3.0s

Clutter

Accumulation. The problem state, built in the style's own material.

3.0 — 5.0s

Turn

The mood shift. Where the spot stops describing and starts arguing.

5.0 — 9.0s

Cleanup

Resolution, performed in this style's motion grammar — never a generic wipe.

9.0 — 12.0s

Brand

Calm end card. Real icon, real wordmark, composited — never AI-drawn type.

Locked script 26 / 26

Your camera roll keeps everything.
You don't have to.

Keep what matters.
Clear what doesn't.

CleanRollCamera Roll Cleaner
Wording identical in all 26 plates

02

The set

Twenty-six plates, numbered. Hover to preview, click for sound and the full specification.


03

Different product. Landscape.

An earlier catalogue, run against a different brief — an AI assistant that remembers context between conversations — and cut for 16:9 instead of vertical. Same machine, same controlled method, nothing about it specific to one product or one placement.


04

What it costs

Priced per test, not per hour. Every plate ships in 9:16, 1:1 and 16:9, cut for Meta, TikTok and App Store placements, with source files.

Package Scope Price
Style Test Eight plates from one message. The default starting point — enough spread to find a direction. $450
Full Spectrum All twenty-six visual systems against one message. The complete sweep, like this catalogue. $1,200
Winner Scale Six new spots built in whichever system your spend picked. Run after the test reports back. $900
Standing test Three messages, eight plates each, every month. For teams who need fresh creative faster than fatigue sets in. $1,800/mo
05

Send one sentence.

Tell us your product and the one line you want tested. You get the first plates back inside 48 hours. If nothing in the set is worth spending behind, you pay nothing.

Motion grammar
Visual keywords
Delivered as
1080×1920 · 30fps · 12.0s · H.264 + AAC